The idea
A new boutique is beautiful but still a little quiet. The shelves are perfect and the lighting is set. What it still needs is warmth. That is what an Italian kitchen brings: a glass handed over with a smile, a bite that starts a conversation, a host who remembers your guest's name. We call it a casa tua, feeling at home in someone else's house. At an opening, it turns a launch into an evening people stay for.
Aurelien · Amsterdam · 150 guests
A whole weekend of welcome
Aurelien asked us to stay for the whole weekend. We worked inside their world of smart luxury and Italian craftsmanship, a brand that cares about how each customer is welcomed as much as what they buy. Over two days, 150 guests were greeted, fed and made to feel valued.
Boutique catering, December 2024.
Read the journalQuestions
What brands ask before an opening
Every opening has its own room, guests and story. These are the questions we hear most, with honest answers.
- What food works at a store opening?Food that can be eaten standing, in one or two bites, while your guests hold a glass and look around.
- How many guests can you host at an opening?Our Amsterdam boutique openings have welcomed 150 guests for Aurelien and 200 for Chanel. Our brand activations for McLaren hosted 40 guests each.
- Who serves the guests?Our own hospitality team. They are part of the experience: they introduce the food, and they look after your guests so your staff can talk to them.
- Do you also handle drinks?Yes. We have a team of professional drink designers and bartenders that are trained to create and serve high-end bar experiences.
Brand work
Openings and activations
Opening soon?
Tell us about the store, the date and the people you want to welcome. We will compose the rest with you.